Shared Hosting tips from Hosting Market Leaders

Sales strategies to promote shared hosting: website builder, domains, support, localisation.

Arnold Blinn
Chief Product Architect, GoDaddy.com

01:08 Think about the currency and payment instruments that customers use to buy products.
01:25 Localization is much more than product's translation.
03:20 Phone support is important for successful business model.
03:50 Every market is different.
05:00 Competition varies from one market to the other.
12:28 Customer buys a domain and then decides what to choose: website builder or hosting.
14:00 Try things for customers and not be afraid to fail. Failure is big part of being in business.
16:25 We believe domains, emails and hosting do have a place at the industry for 10+ years.

Marc Gelabert Cordes
Chief financial officer, DonDominio.com

04:05 Provide 24/7 support to your clients.
06:00 Spanish people prefer local brands.
10:15 Drag and drop website builder solution sometimes is much easier than WordPress.
11:00 Make things simple for the customers, make domain management easy and fast without need open the ticket.
11:35 Provide very fast response to tickets.
12:30 Very easy way to use—word of mouth will advertise you.

Munir Badr
CEO, AEserver.com

14:40 Website Builder is very powerful tool.
09:34 Lifehack #1: Create different value for customers.
18:33 Lifehack #2: Never launch in a hurry and before the night.
18:53 Lifehack #3: Selling cheaper than cost price, not always works.
19:55 Lifehack #4: White/Black/Orange Fridays and cost-price does not generate big hype.
21:17 Lifehack #5: Bundling expensive domain with package (builder, hosting and email) goes well.
21:59 Lifehack #6: Free deals generates mostly free users.
22:42 Lifehack #7: All businesses react differently to plan changes.

Andrey Kuzmichev
First Deputy of General Director, Ru-Center

09:00 We offer to each client domains and any services, based on his behavior, interests. We recommend domains that allow him to protect his brand.
09:30 Unique affiliate system generates +10%.
10:35 Optical network is awesome.
14:14 Even misunderstanding can generate revenue.
15:18 People care about new laws, use this for your ads.

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End user has to be guided to his need.
Pricing is very important in shared hosting and VPS.
Klaus Keppler, CEO & Founder at LiveConfig, Germany

Lina Massawe
Digital Marketing Manager, SvenskaDomaner.se

01:17 95% of Swedish households have access to the internet.
02:45 Clients value both quality and price .
05:53 People prefer to build their own websites.
07:23 Clouds are safe & fast. So they're growing quickly.
07:30 Swedes prefer local hosting because of speed and support.
11:13 Communication is a key.
15:00 We sell hosting packages with free domains, and this drives a lot of sales.

Parvin Husyenli
Executive Director, Hostimul.com

07:07 Research: 30% of companies who offers tiny price don't survive more than 3 years.
17:39 Website builders demand is only starting to grow.
20:27 Run free trial without need to pay, enable migration to your hosting service even on trial.
21:21 E-mail marketing strategy

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People need to have certainty that this is the digital brand.
Forever domain registration—permanent registrations—available for most domain names.
Rob Monster, CEO & Founder at Epik.com, USA

Brett Tackaberry
Technical Director, Rebel.com

08:48 Website builder helps people in activating domain names.
10:50 Measure behavior and send right message to your customer.
15:27 70% of the first period makes a big difference.
16:00 Free migration—awesome start for a user.
16:30 Test, measure, test again
17:15 There are no fails, only experience.

Marina Gubko
Product Manager, ActiveCloud.by

08:44 Belarusians like website builders.
09:13 Add small features that give additional value to new and current customers.
12:04 Sales strategy #1: Free advice—adds value.
12:40 Sales strategy #2: We provide free mailbox as a gift.
13:04 Website import allows to get customers from outside very easy.

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Provocative ad's helped us a lot in promotion.
Jose Emmanuel Disini, CEO at Dot.ph, Philipines

Max Mukhin
Head of Product, HOSTiQ.ua

07:10 Popularity of website builder is growing.
08:04 Strange and funny marketing.
09:50 Use parody in ads: https://youtu.be/YBr6i98x8l0.
10:15 Lifehack: be extremely honest with customers.
11:15 Lifehack: as a company care about every single employee.
12:00 Lifehack: Free transfer from another hosting.

Valentinas Čirba
Product Manager, Hostens

09:50 Global brands do not succeed because of the language barrier.
14:55 Website Builders' popularity is growing.
16:00 Focus on quality. Quality renewal takes time.
18:50 Heap self-managed VPS is strong competitave advantage.
20:20 Experiment, do mistakes, learn, then do your best.
21:00 Halloween promo, short 50% discount coupons work in global market.
21:55 All our brands offer up to 50% affiliate model.

Hiro Tsukahara
CEO, .shop GMO Registry

01:45 It is very important how people market their products by using ads (keywords).
03:52 Price should be competitive.
05:40 People adapting quickly to new technologies.
10:18 Every brand saves one click with .shop.
11:44 You do not need to be Japanese company to enter this market.

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Best marketing—a satisfied customer.
Mehdi Tazi, CEO & Founder at Hostoweb.com, Morocco

Grigori Saghyan
Chief Executive Officer, Arminco.com

08:11 Website builder awareness is growing, information is on demand.
10:37 Big fail is don't pay attention to market situation.
11:11 Good marketing trick: establish protocols to connect with large resellers.
13:52 Fighting for Internet Freedom.

Ali Ramos
Chief Executive Officer, Streamkairos

05:14 Typically big brands are not fast, friendly, and competitive.
05:38 Build good reputation.
07:00 You need to understand local customer needs.
08:58 Price and quality, has to be the combination of both.
13:10 Live workshops are productive.

Albina Terikmurzaeva
International Market Coordinator, gransy.cz

07:50 To some clients in Czech Republic low price is the key
08:00 Website builder are extremely popular in Czech Republic.
08:48 Sales strategy #1: Be the 1st one.
09:00 Sales strategy #2: White label—registrars can resell domains under their own names.
09:34 Sales strategy #3: AnyCast DNS, also in Africa (Tanzania)!

Tarek Nakbi CEO at Oxahost.tn,
Zied Ouled Ali CEO at Safozi.com

13:05 Clear flexible pricing could be the key.
17:40 Africa is hungry of new technologies.
26:37 Website builders is a good entry to hosting services.
28:20 Know-How: Understanding the customers need within it's budget.
29:55 Big fail: focusing on one product without understanding real needs.
30:47 Big fail: sell hosting without selling domains.
32:10 Big fail: promotions do not work.

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The Biggest Fail: be focused on one product without understanding the real customers needs.
Zied Ouled Ali, CEO & Founder at Safozi.com, Tunisia

Mehdi Tazi
CEO & Founder, Hostoweb.com

03:50 It’s human nature to choose cheapest option. When they try Premium quality — they never go back.
07:49 Moroccans prefer website builders over CMS.
08:07 Investment in street marketing didn’t work.
11:50 Best marketing — a satisfied customer.
12:37 Own CDN network allows better distribution.

Deniss Mazers
Chief Marketing Officer, Garmtech

02:20 Customers choose us because of the good support.
13:30 We were the 1st who switched from HDD to SSD in Europe — this new modern equipment generated many leads.
14:11 New modern equipment generates good leads.
16:25 Put your ads during TV show breaks.
17:25 New laws are appearing slowly, use this potential for marketing.

Ray Zheng
CEO, Racent.com

01:54 Your local translator should understand the product.
02:34 Many products do not look like local.
06:00 Huge opportunities to enter local market—but you need to have a partner here.
09:40 No politics—just follow local rules.
15:10 Localise product—follow local technical requirements.
15:45 Always follow your local partner KPIs.

Mehmet Tahta
Business Development Manager, Hosting.com.tr

03:37 Hosting and website builder popularity is growing.
05:06 People here aim for best price and best quality.
07:39 Know-How: Support is the most important thing. Average tickets response time ~20min.
08:45 Most of the clients are from Google.
09:04 Quality service = word of mouth.

Evgeniy Tochilin
CTO, Billur.com

14:05 Locals prefer local website builders.
14:48 Business who work internationally, buy hosting outside.
15:13 Website builder popularity is growing rapidly.
15:40 People ask for website builder and love it.
19:10 More and more people expected to use website builder.
19:25 Know-How: Website builder tool — we are the only provider offering the website builder.

Denis Suhachev
CEO, Hoster.kz

09:53 Lifehack #1: Customers prefer quality and then price.
18:55 Lifehack #2: Store your products inside the country.
26:00 Lifehack #3: People start with website builder. And use the same hosting for other solutions.
29:26 Lifehack #4: Do you afraid testing, ever with hardware.
31:27 Lifehack #5: Talk to customers, ask the need, communications is everything!
33:33 Lifehack #6: Big-data is a key.

Marianna Siouti
Head of Product, Enartia.com

05:45 Website builder popularity is growing.
06:48 Greeks prefer to host in Greece.
10:00 Customers want reliable, fast hosting (website at least).
10:30 Too much innovations too soon—doesn't not work.
10:50 New brand, audience & pricing can lead to success.
11:10 Add more fun to your marketing campaigns.

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