Shared Hosting Tips from Hosting Market Leaders

Sales strategies to promote shared hosting: website builder, domains, support, localisation.

Arnold Blinn

Chief Product Architect, GoDaddy.com

01:08 Think about the currency and payment instruments that customers use to buy products.
01:25 Localization is much more than product's translation.
03:20 Phone support is important for successful business model.
03:50 Every market is different.
05:00 Competition varies from one market to the other.
12:28 Customer buys a domain and then decides what to choose: website builder or hosting.
14:00 Try things for customers and not be afraid to fail. Failure is big part of being in business.
16:25 We believe domains, emails and hosting do have a place at the industry for 10+ years.

“Be Open To Trying New Things” Read Article

Marc Gelabert Cordes

Chief financial officer, DonDominio.com

04:05 Provide 24/7 support to your clients.
06:00 Spanish people prefer local brands.
10:15 Drag and drop website builder solution sometimes is much easier than WordPress.
11:00 Make things simple for the customers, make domain management easy and fast without need open the ticket.
11:35 Provide very fast response to tickets.
12:30 Very easy way to use—word of mouth will advertise you.

“Make The Process As Easy As Possible.” Read Article

Munir Badr

CEO, AEserver.com

14:40 Website Builder is very powerful tool.
09:34 Lifehack #1: Create different value for customers.
18:33 Lifehack #2: Never launch in a hurry and before the night.
18:53 Lifehack #3: Selling cheaper than cost price, not always works.
19:55 Lifehack #4: White/Black/Orange Fridays and cost-price does not generate big hype.
21:17 Lifehack #5: Bundling expensive domain with package (builder, hosting and email) goes well.
21:59 Lifehack #6: Free deals generates mostly free users.
22:42 Lifehack #7: All businesses react differently to plan changes.
“Free Deals Generate Mostly Free Users.” Read Article

Andrey Kuzmichev

First Deputy of General Director, Ru-Center

09:00 We offer to each client domains and any services, based on his behavior, interests. We recommend domains that allow him to protect his brand.
09:30 Unique affiliate system generates +10%.
10:35 Optical network is awesome.
14:14 Even misunderstanding can generate revenue.
15:18 People care about new laws, use this for your ads.

“Russia Is The Most Affordable Domain Registration Zone In The World.” Read Article
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End user has to be guided to his need.
Pricing is very important in shared hosting and VPS.
Klaus Keppler, CEO & Founder at LiveConfig, Germany

Lina Massawe

Digital Marketing Manager, SvenskaDomaner.se

01:17 95% of Swedish households have access to the internet.
02:45 Clients value both quality and price .
05:53 People prefer to build their own websites.
07:23 Clouds are safe & fast. So they're growing quickly.
07:30 Swedes prefer local hosting because of speed and support.
11:13 Communication is a key.
15:00 We sell hosting packages with free domains, and this drives a lot of sales.

“Effective Communication Is Important For Business Growth.” Read Article

Parvin Husyenli

Executive Director, Hostimul.com

07:07 Research: 30% of companies who offers tiny price don't survive more than 3 years.
17:39 Website builders demand is only starting to grow.
20:27 Run free trial without need to pay, enable migration to your hosting service even on trial.
21:21 E-mail marketing strategy
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People need to have certainty that this is the digital brand.
Forever domain registration—permanent registrations—available for most domain names.
Rob Monster, CEO & Founder at Epik.com, USA

Brett Tackaberry

Technical Director, Rebel.com

08:48 Website builder helps people in activating domain names.
10:50 Measure behavior and send right message to your customer.
15:27 70% of the first period makes a big difference.
16:00 Free migration—awesome start for a user.
16:30 Test, measure, test again
17:15 There are no fails, only experience.

Marina Gubko

Product Manager, ActiveCloud.by

08:44 Belarusians like website builders.
09:13 Add small features that give additional value to new and current customers.
12:04 Sales strategy #1: Free advice—adds value.
12:40 Sales strategy #2: We provide free mailbox as a gift.
13:04 Website import allows to get customers from outside very easy.

“We Are Trying To Give Our Customers As Much Value As We Can.” Read Article
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Provocative ads helped us a lot in promotion.
Jose Emmanuel Disini, CEO at Dot.ph, Philipines

Max Mukhin

Head of Product, HOSTiQ.ua

07:10 Popularity of website builders is growing.
08:04 Strange and funny marketing.
09:50 Use parody in ads: https://youtu.be/YBr6i98x8l0
11:15 Lifehack: as a company care about every single employee.
12:00 Lifehack: Free transfer from another hosting.

Valentinas Čirba

Product Manager, Hostens

09:50 Global brands do not succeed because of the language barrier.
14:55 Website Builders' popularity is growing.
16:00 Focus on quality. Quality renewal takes time.
18:50 Heap self-managed VPS is strong competitave advantage.
20:20 Experiment, do mistakes, learn, then do your best.
21:00 Halloween promo, short 50% discount coupons work in global market.
21:55 All our brands offer up to 50% affiliate model.

Hiro Tsukahara

CEO, .shop GMO Registry

01:45 It is very important how people market their products by using ads (keywords).
03:52 Price should be competitive.
05:40 People adapting quickly to new technologies.
10:18 Every brand saves one click with .shop.
11:44 You do not need to be Japanese company to enter this market.

“You Don’t Need To Be A Japanese Company To Succeed In Japan.” Read Article
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Best marketing—a satisfied customer.
Mehdi Tazi, CEO & Founder at Hostoweb.com, Morocco

Grigori Saghyan

Chief Executive Officer, Arminco.com

08:11 Website builder awareness is growing, information is on demand.
10:37 Big fail is don't pay attention to market situation.
11:11 Good marketing trick: establish protocols to connect with large resellers.
13:52 Fighting for Internet Freedom.

“We Are Battling For Internet Freedom In Armenia.” Read Article

Ali Ramos

Chief Executive Officer, Streamkairos

05:14 Typically big brands are not fast, friendly, and competitive.
05:38 Build good reputation.
07:00 You need to understand local customer needs.
08:58 Price and quality, has to be the combination of both.
13:10 Live workshops are productive.

“If People Cannot Communicate, They Go Somewhere Else.” Read Article

Albina Terikmurzaeva

International Market Coordinator, gransy.cz

07:50 To some clients in Czech Republic low price is the key
08:00 Website builder are extremely popular in Czech Republic.
08:48 Sales strategy #1: Be the 1st one.
09:00 Sales strategy #2: White label—registrars can resell domains under their own names.
09:34 Sales strategy #3: AnyCast DNS, also in Africa (Tanzania)!
“Automation Makes It Easy For All Involved Parties.” Read Article

Tarek Nakbi, Zied Ouled Ali

CEO at Oxahost.tn, CEO at Oxahost.tn

13:05 Clear flexible pricing could be the key.
17:40 Africa is hungry of new technologies.
26:37 Website builders is a good entry to hosting services.
28:20 Know-How: Understanding the customers need within it's budget.
29:55 Big fail: focusing on one product without understanding real needs.
30:47 Big fail: sell hosting without selling domains.
32:10 Big fail: promotions do not work.

“Our Main Goal Is To Understand The Customer's Needs And Give Them The Product They Need At A Price They Can Afford.” Read Article
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The Biggest Fail: be focused on one product without understanding the real customers needs.
Zied Ouled Ali, CEO & Founder at Safozi.com, Tunisia

Mehdi Tazi

CEO & Founder, Hostoweb.com

03:50 It’s human nature to choose cheapest option. When they try Premium quality — they never go back.
07:49 Moroccans prefer website builders over CMS.
08:07 Investment in street marketing didn’t work.
11:50 Best marketing — a satisfied customer.
12:37 Own CDN network allows better distribution.

“The Best Marketing Is The Satisfied Customer.” Read Article

Deniss Mazers

Chief Marketing Officer, Garmtech

02:20 Customers choose us because of the good support.
13:30 We were the 1st who switched from HDD to SSD in Europe — this new modern equipment generated many leads.
14:11 New modern equipment generates good leads.
16:25 Put your ads during TV show breaks.
17:25 New laws are appearing slowly, use this potential for marketing.
“The Starting Idea Is Usually Not The Idea That Works.” Read Article

Ray Zheng

CEO, Racent.com

01:54 Your local translator should understand the product.
02:34 Many products do not look like local.
06:00 Huge opportunities to enter local market—but you need to have a partner here.
09:40 No politics—just follow local rules.
15:10 Localise product—follow local technical requirements.
15:45 Always follow your local partner KPIs.
“If You Want To Work In China, You Need To Follow The Rules.” Read Article

Mehmet Tahta

Business Development Manager, Hosting.com.tr

03:37 Hosting and website builder popularity is growing.
05:06 People here aim for best price and best quality.
07:39 Know-How: Support is the most important thing. Average tickets response time ~20min.
08:45 Most of the clients are from Google.
09:04 Quality service = word of mouth.

“Support Is The Most Important Thing In Turkey.” Read Article

Evgeniy Tochilin

CTO, Billur.com

14:05 Locals prefer local website builders.
14:48 Business who work internationally, buy hosting outside.
15:13 Website builder popularity is growing rapidly.
15:40 People ask for website builder and love it.
19:10 More and more people expected to use website builder.
19:25 Know-How: Website builder tool — we are the only provider offering the website builder.

“Everyone makes mistakes, businesses too. It is important to learn from those mistakes.” Read Article

Denis Suhachev

CEO, Hoster.kz

09:53 Lifehack #1: Customers prefer quality and then price.
18:55 Lifehack #2: Store your products inside the country.
26:00 Lifehack #3: People start with website builder. And use the same hosting for other solutions.
29:26 Lifehack #4: Do you afraid testing, ever with hardware.
31:27 Lifehack #5: Talk to customers, ask the need, communications is everything!
33:33 Lifehack #6: Big-data is a key.

Marianna Siouti

Head of Product, Enartia.com

05:45 Website builder popularity is growing.
06:48 Greeks prefer to host in Greece.
10:00 Customers want reliable, fast hosting (website at least).
10:30 Too much innovations too soon—doesn't not work.
10:50 New brand, audience & pricing can lead to success.
11:10 Add more fun to your marketing campaigns.

Evans Makundi

Managing Director, evmak.com

10:35 Website builders are just starting to appear
11:00 Good time to start off with builder.
14:08 Lifehack #1: Social media marketing and Instagram Ads.
16:30 Lifehack #2: Vlogers, Bloggers and Site.pro website import.

Alphonce Juma

Founder, Oracom Group

06:54 Website builder—a very upcoming technology.
07:30 UI:Drag&drop, what you see is what you get, then publish. It saves everyone's life.
12:00 Lifehack #1: One passion that leads to success—to go online.
13:31 Lifehack #2: Vlogers increased Site.pro domain quantity by +20%, registrations x5 times in 1 month.
13:50 Lifehack #3: Right message, right person—increases the conversion of the websites.
14:14 Website builder is excellent tool to teach people going online.

Dickson Mushabe

CEO & Founder, Hostalite

10:55 Free—always brings many subscribers.
16:35 Website import—unique tool to attract clients and improve conversions.
17:00 Dream come true—easily move website from another platform.
17:30 Moving website from other builders was a nightmare. Website import will save a lot of time.

Willy Liambi

CEO, Programage.com

04:40 Internet industry representatives to open free options for people to go online
20:20 Lifehack #1: 1st in country to provide unique feature
22:38 Lifehack #4: Yellowpages to get more potential business leads
25:58 People are excited about websites and domains, but need to be educated to use it
28:15 When people are used to a product is harder to sell them something new

Blena Chisenga

Managing director, Virtual Tech Malawi

04:53 Prices gone down days in past years. Thanks to new players
12:43 Transactions API will change e-commerce
15:30 Lifehack #1: Hire people not with a lot of experience, but motivated people with knowledge
18:06 Lifehack #2: Market like a marketer

Thomas Moroba

CEO, BotsWebHost.com

02:33 Avg salary 100€/month, internet costs 40€/month
07:34 Responsive website builder is great
09:23 I could have grown better than where I am today!
09:54 Fail: not measuring crucial KPI's the right moment
13:08 Lifehack #6: Be totally different from others

Tresford Himanansa

Founder & CEO, Xypnet.com

03:26 Lots of paperwork for registering a domain name
14:27 Fail: focusing on marketing and sales, instead of focusing on product
19:30 Lifehack #5: Ask customers for their opinion
20:15 Possible 5x growth with right government strategy
21:13 Better API—better economy

Jacob Kudzayi Mutisi

CEO, Hansole Investments

03:38 If the price is good — clients will buy, that's the law
04:43 Lifehack #1: offer domains for free
07:10 Lifehack #2: beautiful email with free domain, not gmail or yahoo
11:00 Pushed yesterday, pushing today and will push tomorrow
12:17 Website builder — easier way of developing a website

Jurgen Isaacs

Managing director, Technology Warehouse

03:20 Government promises to cover 99% country with internet
05:40 Social presence is easy, but can be controlled by politics or etc.
12:16 We focus on educating people how to create website themselves with builder
16:00 Fail: you think you know your customer, but you don't
19:50 Lifehack #3: Use all possible channels to attract clients and advertise yourself

George Egri

CEO, BitNinja.io and Web-server.hu

04:17 Site.pro tests showed 24/7 support doesn't make more income
06:30 Solution time is what important, the rest is “muda”
11:55 Bank accounts in different countries and currencies is safer due to unpredictable blockings
13:20 WordPress & etc. websites need full infrastructure, but builders have it all
21:00 Fail: Do not advertise 100% uptime when your system can go offline
24:40 Lifehack #1: Distributing to existing clients money value coupons resulted 4x income
27:30 Fail: Many marketing campaigns, tests and hypothesis showed less than 1% ROI

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