Your strategy should depend on business traditions in your country and your business goals. Site Builder is a tool that has to be used properly, otherwise it becomes worth nothing.
Make your own strategy and decide what you are looking for:
- new customers for later upsell with other products;
- new income channels;
- more upgrades to the main hosting plans;
- empowerment of your hosting plans comparing to opponents.
Most popular pricing strategies:
1. Decoy Pricing:
If your goal is to move people to more expensive plan, you should use Site Builder as a decoy.
Hosting Plan 3
1.000MB
20 emails
+Site Builder Pro
€4.50
2. Freemium:
If your goal is to get the customer now and later sell them other services or higher plans.
Hosting Plan 2
Site Builder Pro
100MB
10 emails
€3.60
Hosting Plan 3
Site Builder Pro
1.000MB
20 emails
€4.50
3. High-low pricing:
If you goal is to sell more for the short period of time.
Hosting Plan 1
Site Builder
Domain name
10MB
€0.89
€2.70
Hosting Plan 2
Site Builder
Domain name
100MB
Fast Hosting
€3.60
Hosting Plan 3
Site Builder
Domain name
1.000MB
Fast Hosting
€4.50
4. Loss Leader:
If your goal is to attract the customer and lead the customer into buying products with higher marked-up prices, not to sell the cheapest. Show the value of your services.
Hosting Plan 1
Site Builder
No domain name
Ads
Hosting
€0.44
Hosting Plan 2
Site Builder
No domain name
Reklaamivaba
Fast Hosting
€2.70
Hosting Plan 3
Site Builder
No domain name
Reklaamivaba
Fast Hosting
€4.50
5. Premium decoy pricing. Premium pricing:
Premium decoy: If your goal is to boost sales of other lower priced products, you make one product much more expensive.
Premium: If your goal is to encourage favorable perceptions among buyer, you set a higher product price.
Hosting Plan 3
1.000MB
20 emails
+Site Builder Pro
€14.43
