Your strategy should depend on business traditions in your country and your business goals. Website builder is a tool that has to be used properly, otherwise it becomes worth nothing.
Make your own strategy and decide what you are looking for:
- new customers for later upsell with other products;
- new income channels;
- more upgrades to the main hosting plans;
- empowerment of your hosting plans comparing to opponents.
Most popular pricing strategies:
1. Decoy Pricing:
If your goal is to move people to more expensive plan, you should use Website builder as a decoy}
Hosting Plan 3
1.000MB
20 emails
+Website builder Pro
R$ 28.15
2. Freemium:
If your goal is to get the customer now and later sell them other services or higher plans.
Hosting Plan 1
Website builder Light
10MB
R$ 0
Hosting Plan 2
Website builder Pro
100MB
10 emails
R$ 22.51
Hosting Plan 3
Website builder Pro
1.000MB
20 emails
R$ 28.15
3. High-low pricing:
If you goal is to sell more for the short period of time.
Hosting Plan 1
Website builder
Domain name
10MB
R$ 5.59
R$ 16.87
Hosting Plan 2
Website builder
Domain name
100MB
Fast Hosting
R$ 22.51
Hosting Plan 3
Website builder
Domain name
1.000MB
Fast Hosting
R$ 28.15
4. Loss Leader:
If your goal is to attract the customer and lead the customer into buying products with higher marked-up prices, not to sell the cheapest. Show the value of your services.
Hosting Plan 1
Website builder
No domain name
Ads
Hosting
R$ 2.76
Hosting Plan 2
Website builder
No domain name
No Ads
Fast Hosting
R$ 16.87
Hosting Plan 3
Website builder
No domain name
No Ads
Fast Hosting
R$ 28.15
5. Premium decoy pricing. Premium pricing:
Premium decoy: If your goal is to boost sales of other lower priced products, you make one product much more expensive.
Premium: If your goal is to encourage favorable perceptions among buyer, you set a higher product price.
Hosting Plan 3
1.000MB
20 emails
+Website builder Pro
R$ 90.21
