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1. Customer made publication but did not purchase paid plan
Dear John Doe,
I really appreciate you have joined us at [Your Brand].
You are given 7 day(s) free Business trial. You now have access to all website builder functionality that you need to easily create a website or online store.
Create a perfect website by adding pages and elements such as slideshow, videos, banners, e-commerce and much more. Log in and start building your website.
Use Interactive guide to learn how to work with the website builder!
Let me know if I can help you in any way. Create a ticket with your question in the support system.
[Your Brand] team
We noticed that you have registered at [Your Brand] but you have not created any website yet.
Log in to [Your Brand], specify domain name on My Websites page, press "Edit website", choose template and start editing it!
You have registered at [Your Brand] but you still haven’t started creating your website.
Look at websites our customers have created with [Your Brand] builder. It's simple:
I have noticed that your free Business trial is coming to an end and only 3 day(s) left to try [Your Brand] website builder!
I would like to give you a brief introduction about key features of [Your Brand] builder:
Don't miss a chance to have all these features and extend your current free Business trial:
I want to kindly remind you that your free Business trial is coming to an end and only 2 day(s) left to create your own online store!
Create online store with [Your Brand] website builder and use local payment gateways to accept payments for your goods.
Don’t miss a chance to earn money with your e-shop and extend your current Business trial.
I want to kindly remind you that your free Business trial is coming to an end and only 1 days left to create your stunning website!
Those users who have created their websites and published it 7 days ago have already received first visitors! Our SEO tool helped them so much with it!
Don’t miss your unique chance to create your website or online store and get your first visitors right now. Don’t forget to extend your current Business trial in order not to lose your current website.
I want to kindly inform you that your free Business trial has ended. You can’t use full builder functionality and third-party ads have been added to your current website.
Please upgrade your current SuperMega plan to any builder plan, publish the website and enjoy your great website without any disruptions.
If you are not planning to change your builder plan, example.com builder files may be deleted in 7 day(s).
Your free Business trial has ended, but don’t worry we have super proposal for you!
Save 20% on any [Your Brand] plan! Purchase now and enjoy your awesome website.
Here are few benefits you’ll enjoy with your new website:
As your free Business trial has ended, we have super proposal for you!
For next 48 hours, save 30% on any [Your Brand] plan! Purchase now and enjoy your awesome website.
2. Customer did not make any actions with the website builder
I noticed that you have registered at [Your Brand] and already published your example.com website to the Internet!
Don’t miss a chance to purchase a beautiful unique name for your website in .shop or .xyz extension for just as low as 0.01 EUR! Upgrade your plan now to instantly grab your unique domain name:
P.S. This deal applies to all new annual builder plans only.
I have noticed that your free Business trial is coming to an end and only 5 day(s) left to try [Your Brand] website builder!
Your strategy should depend on business traditions in your country and your business goals. Website builder is a tool that has to be used properly, otherwise it becomes worth nothing.
Make your own strategy and decide what you are looking for:
Most popular pricing strategies:
1. Decoy Pricing:
If your goal is to move people to more expensive plan, you should use Website builder as a decoy}
If your goal is to get the customer now and later sell them other services or higher plans.
3. High-low pricing:
If you goal is to sell more for the short period of time.
4. Loss Leader:
If your goal is to attract the customer and lead the customer into buying products with higher marked-up prices, not to sell the cheapest. Show the value of your services.
5. Premium decoy pricing. Premium pricing:
Premium decoy: If your goal is to boost sales of other lower priced products, you make one product much more expensive.
Premium: If your goal is to encourage favorable perceptions among buyer, you set a higher product price.