Incredible at Site.pro
00:00 Small country, ~0.5M people, south to Canary Islands
00:50 Internet penetration ~75%
02:00 Domains: .cv ~$10/year, .com is popular
03:50 Hosting industry = 'stone age' web design home offices, freelancers
05:20 Cloud more than on-premises (no real data centers)
07:20 Fail: managing many brands vs. one strong brand
08:00 Inspiration: Domain Summit best speakers
09:00 Lifehack #2: Competitor analysis, keep competitors closer
09:30 Hard to hire true SEO experts, still crucial
Cabo Verde is a small country in West Africa with a population of around half a million people. It is located south of the Canary Islands, with a warm and relaxed atmosphere attracting tourists and travellers.
Cabo Verde territory consists of ten islands, and travelling between them is often difficult, because means of transportation such as flights and ferries get delayed or cancelled altogether. It is the style of locals — nothing happens on time, everyone is at ease. On Cabo Verde, people come for vacation and rest, not for business. The motto of Cabo Verde is ‘No stress’.
Despite Cabo Verde being a small island country, its internet penetration is quite high, being close to 75%.
The most commonly used domain extension is .com. Cabo Verde’s own domain extension is .cv; it is also popular, its yearly price being $12–14. The .cv registry is run by Portuguese providers, which comes as no surprise as Cabo Verde still has close ties to Portugal, and its official language being Portuguese.
.cv also has joint domains, such as .com.cv, .gov.cv, .edu.cv, etc. Usually people buy such domains in case a domain name with the .cv extension has already been taken by someone else. The domainity level is high relative to the number of people, at around 3.93.
The average price for hosting is $5 per month, but in Cabo Verde there aren’t any major local hosting companies — only small design studios. Hosting companies aren’t completely absent, but they are so small that most of them don’t have their own offices. Right now the hosting industry in Cabo Verde is at a very early stage of development.
People mostly pay using credit cards distributed by global providers; Apple Pay is also widely accepted. However, online payment can be unreliable due to an unstable internet connection.
Cabo Verde doesn’t have stable data centres, which leads to cloud hosting being much more preferable. Official organisations have their own servers, but for ordinary people who want to host their websites it’s not especially reliable. The country has problems with internet stability in general; there are frequent blackouts.
The main mistake of Filip Borcov, as he puts it, is trying to manage many brands instead of building one strong one.
For growing companies, spreading energy on multiple brands is risky. Filip Borcov learnt it the hard way, trying to manage two brands at the same time. Each brand requires attention, financial resources, advertising, and investment. Building one umbrella brand is not only easier overall, but also cheaper in terms of advertising — you only need to run one marketing campaign instead of two or three. Moreover, you take care of maintaining one website and you don’t have to keep track of traffic from different sources.
Filip Borcov was one of the main speakers at Domain Summit 2025 in London. At this conference there were many other talented speakers, including Dixon Jones from Majestic, who specialises in SEO and digital marketing. This experience became an inspiration for the ways Site.pro works with search engines, developing a more careful and precise SEO strategy.
To make the most out of SEO, it’s important to understand the principles behind search engines’ inner workings and link building. So, the main takeaway is to learn and don’t be afraid to experiment — that’s the best way for a business to grow.
Filip Borcov shared some valuable lifehacks on how to do better digital marketing and SEO.
Lifehack #1: Get rid of nice-looking SEO experts. Site.pro is constantly experimenting with SEO, learning and getting better with time. Now Site.pro’s website’s domain ranking (DR) is high, at 82. It’s crucial to understand SEO to be able to hire a professional who will be able to help business.
Lifehack #2: Analyse your competitors to improve your strategy.
Lifehack #3: Invest in SEO instead of paid ads. Paid ads lose their value the moment you stop paying, but good SEO can generate leads in the long term. But the magic won’t happen by itself — resources must be invested.
One of the main attractions of Cabo Verde is undeniable tourism. A lot of locals are fluent in English, making it easy for tourists to communicate and to travel comfortably across the islands.
The beaches are amazing, the waters are always warm — ideal for relaxation. Cabo Verde truly embodies its name with green, flourishing scenery and beautiful nature. Some islands are more suited for a relaxed vacation, some — for travelling and extreme sports, so everyone can find something for themselves.
Cabo Verde stands out as a small yet promising nation, balancing its laid-back island lifestyle with growing digital ambitions. Despite challenges such as unstable internet connections, limited local hosting, and developing infrastructure, the country’s openness to technology, tourism, and international cooperation signals strong potential for progress.