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Use White Label Marketing Kit To Increase Your Sales

Weak
Fair
Good
Excellent
Brilliant

Make Your Product Look Professional and Unique

Edit Plugins in your license to activate and deactivate plugins that your customer need
Separate product features and relate to your hosting plans. Customers with different plans will see different products
Style your toolbar, disallow unnecessary languages and sort them
Allow users to register directly from builder
Extend product for your market, make your own plugins and templates
Use latest product version (for Enterprise customers)
You can manage all these features in your license page

Make Separate Landing Page

Download last videos and put them here:
Import Any Website to Site.pro Builder
Download (59 sec): mp4
Sådan laver du Apple.com på 5 min (tutorial)
Download (5 min): mov, fla
SitePro site builder (introduktion)
Download (56 sec): mov, fla
Your first responsive website in a few minutes
Download (54 sec): zip
New Static Background feature in Site.pro
Download (9 sec): zip
Use Site.pro marketing materials
Use our e-commerce marketing materials (Except for top picture)
Prepare website for SEO

Include Demo button

Demo Demo

Include Sign up button

Sell for the Longer Periods

Typically, users are not able to completely finish their website during the first month as no information is prepared for it. Even if they are dying without a website, they need more time to collect the necessary data. The KPI is higher if selling the product for 1-3 year period than doing it monthly. All questions arise (if they do) during the first month and money come within first month, so it is a win-win situation.

Make Your Builder Visible

Add Website Builder icon in hosting panel
Add Website Builder icon in billing panel
Include Website Builder section in your main menu
Use website builder banner on your title page

Do Some Marketing

Inform your customers about the product in the way you always do it (send newsletters or private messages)
Post info about the product on your social media
Post best user websites each week on your social media
Land your customers on your landing page when you advertise

Increase customers conversions with triggered emails

Your goal is to convert registrations to long term customers. Adjust triggered emails to push your customers to create/edit/publish websites.

1. Customer made publication but did not purchase paid plan

Day 0: Welcome letter

Dear John Doe,

I really appreciate you have joined us at [Your Brand].

You are given 7 day(s) free Business trial. You now have access to all website builder functionality that you need to easily create a website or online store.

Create a perfect website by adding pages and elements such as slideshow, videos, banners, e-commerce and much more. Log in and start building your website.

Use Interactive guide to learn how to work with the website builder!

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 1: You haven't created a website yet

Dear John Doe,

We noticed that you have registered at [Your Brand] but you have not created any website yet.

Log in to [Your Brand], specify domain name on My Websites page, press "Edit website", choose template and start editing it!

Use Interactive guide to learn how to work with the website builder!

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 2: Check what you can create with [Your Brand] builder

Dear John Doe,

You have registered at [Your Brand] but you still haven’t started creating your website.

Look at websites our customers have created with [Your Brand] builder. It's simple:

  1. Log in to [Your Brand];
  2. Specify your domain name on My Websites page;
  3. Press "Edit website";
  4. Choose template and start editing it!

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 5: Open your e-shop using [Your Brand] builder

Dear John Doe,

I want to kindly remind you that your free Business trial is coming to an end and only 2 day(s) left to create your own online store!

Create online store with [Your Brand] website builder and use local payment gateways to accept payments for your goods.

Don’t miss a chance to earn money with your e-shop and extend your current Business trial.

EXTEND

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 6: Only 1 day(s) remaining to use Business plan

Dear John Doe,

I want to kindly remind you that your free Business trial is coming to an end and only 1 days left to create your stunning website!

Those users who have created their websites and published it 7 days ago have already received first visitors! Our SEO tool helped them so much with it!

Don’t miss your unique chance to create your website or online store and get your first visitors right now. Don’t forget to extend your current Business trial in order not to lose your current website.

EXTEND

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 8: Your Business trial has ended

Dear John Doe,

I want to kindly inform you that your free Business trial has ended. You can’t use full builder functionality and third-party ads have been added to your current website.

Please upgrade your current SuperMega plan to any builder plan, publish the website and enjoy your great website without any disruptions.

If you are not planning to change your builder plan, example.com builder files may be deleted in 7 day(s).

EXTEND

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 13: Save 20% on any [Your Brand] builder plan

Dear John Doe,

Your free Business trial has ended, but don’t worry we have super proposal for you!

Save 20% on any [Your Brand] plan! Purchase now and enjoy your awesome website.

GET 20% DISCOUNT

Here are few benefits you’ll enjoy with your new website:

  1. Ad-free website;
  2. Your own custom domain;
  3. E-commerce;
  4. Support.

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 22: You were given 48 hours to save 30% on any [Your Brand] plan

Dear John Doe,

As your free Business trial has ended, we have super proposal for you!

For next 48 hours, save 30% on any [Your Brand] plan! Purchase now and enjoy your awesome website.

GET 30% DISCOUNT

Here are few benefits you’ll enjoy with your new website:

  1. Ad-free website;
  2. Your own custom domain;
  3. E-commerce;
  4. Support.

Let me know if I can help you in any way. Create a ticket with your question in the support system.

2. Customer did not make any actions with the website builder

Day 0: Welcome letter

Dear John Doe,

I really appreciate you have joined us at [Your Brand].

You are given 7 day(s) free Business trial. You now have access to all website builder functionality that you need to easily create a website or online store.

Create a perfect website by adding pages and elements such as slideshow, videos, banners, e-commerce and much more. Log in and start building your website.

Use Interactive guide to learn how to work with the website builder!

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 0: Your website has become live

Dear John Doe,

I noticed that you have registered at [Your Brand] and already published your example.com website to the Internet!

Don’t miss a chance to purchase a beautiful unique name for your website in .shop or .xyz extension for just as low as 0.01 EUR! Upgrade your plan now to instantly grab your unique domain name:

BUY NEW DOMAIN

P.S. This deal applies to all new annual builder plans only.

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 2: Only 5 day(s) remaining to use Business plan!

Dear John Doe,

I have noticed that your free Business trial is coming to an end and only 5 day(s) left to try [Your Brand] website builder!

I would like to give you a brief introduction about key features of [Your Brand] builder:

  1. Easy to use (check it here);
  2. Ability to import any website to [Your Brand] builder, edit it and publish in few minutes;
  3. E-commerce;
  4. Responsive websites.

Don't miss a change to have all these features and extend your current free Business trial:

UPGRADE

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 5: Open your e-shop using [Your Brand] builder

Dear John Doe,

I want to kindly remind you that your free Business trial is coming to an end and only 2 day(s) left to create your own online store!

Create online store with [Your Brand] website builder and use local payment gateways to accept payments for your goods.

Don’t miss a chance to earn money with your e-shop and extend your current Business trial.

EXTEND

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 6: Only 1 day(s) remaining to use Business plan!

Dear John Doe,

I want to kindly remind you that your free Business trial is coming to an end and only 1 days left to create your stunning website!

Those users who have created their websites and published it 7 days ago have already received first visitors! Our SEO tool helped them so much with it!

Don’t miss your unique chance to create your website or online store and get your first visitors right now. Don’t forget to extend your current Business trial in order not to lose your current website.

EXTEND

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 8: Your Business trial has ended

Dear John Doe,

I want to kindly inform you that your free Business trial has ended. You can’t use full builder functionality and third-party ads have been added to your current website.

Please upgrade your current SuperMega plan to any builder plan, publish the website and enjoy your great website without any disruptions.

If you are not planning to change your builder plan, example.com builder files may be deleted in 7 day(s).

EXTEND

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 13: Save 20% on any [Your Brand] builder plan

Dear John Doe,

Your free Business trial has ended, but don’t worry we have super proposal for you!

Save 20% on any [Your Brand] plan! Purchase now and enjoy your awesome website.

GET 20% DISCOUNT

Here are few benefits you’ll enjoy with your new website:

  1. Ad-free website;
  2. Your own custom domain;
  3. E-commerce;
  4. Support.

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Day 22: You were given 48 hours to save 30% on any [Your Brand] plan

Dear John Doe,

As your free Business trial has ended, we have super proposal for you!

For next 48 hours, save 30% on any [Your Brand] plan! Purchase now and enjoy your awesome website.

GET 30% DISCOUNT

Here are few benefits you’ll enjoy with your new website:

  1. Ad-free website;
  2. Your own custom domain;
  3. E-commerce;
  4. Support.

Let me know if I can help you in any way. Create a ticket with your question in the support system.

Get more customers with website import

Allow customers to import any website to your hosting directly from title page

Import Any Website

Use Mass Import button to migrate existing customers from old builders
If customers DNS point outside — inform them about import with 1 click

Help Users to Grow

In the beginning user pays very little money or no money at all, later they buy domains, hosting, some VPS for other purposes. Customers may also need SSL, dedicated IP, etc. Their other businesses may need dedicated servers. In the long term, it is much easier to switch to your racks than to your competitors’. So, offer additional products on the webpage, not only the builder and upsell other services to the customers.

Racks
VDS, CDN
Shared Hosting, Domains, SSLs, IPs
Website Builders, Domains

Include Site Builder Option in Your Hosting Plans

Your strategy should depend on business traditions in your country and your business goals. Site Builder is a tool that has to be used properly, otherwise it becomes worth nothing.

Make your own strategy and decide what you are looking for:

  1. new customers for later upsell with other products;
  2. new income channels;
  3. more upgrades to the main hosting plans;
  4. empowerment of your hosting plans comparing to opponents.

Most popular pricing strategies:

1. Decoy Pricing:

If your goal is to move people to more expensive plan, you should use Site Builder as a decoy.

Hosting Plan 1
20MB
3 emails
$2.99
Hosting Plan 2
100MB
10 emails
$3.99
Hosting Plan 3
1.000MB
20 emails
+Site Builder Pro
$4.99

2. Freemium:

If your goal is to get the customer now and later sell them other services or higher plans.

Hosting Plan 1
Site Builder Light
10MB
$0
Hosting Plan 2
Site Builder Pro
100MB
10 emails
$3.99
Hosting Plan 3
Site Builder Pro
1.000MB
20 emails
$4.99

3. High-low pricing:

If you goal is to sell more for the short period of time.

Hosting Plan 1
Site Builder
Domain name
10MB
$0.99 $2.99
Hosting Plan 2
Site Builder
Domain name
100MB
Fast Hosting
$3.99
Hosting Plan 3
Site Builder
Domain name
1.000MB
Fast Hosting
$4.99

4. Loss Leader:

If your goal is to attract the customer and lead the customer into buying products with higher marked-up prices, not to sell the cheapest. Show the value of your services.

Hosting Plan 1
Site Builder
No domain name
Ads
Hosting
$0.49
Hosting Plan 2
Site Builder
No domain name
No Ads
Fast Hosting
$2.99
Hosting Plan 3
Site Builder
No domain name
No Ads
Fast Hosting
$4.99

5. Premium decoy pricing. Premium pricing:

Premium decoy: If your goal is to boost sales of other lower priced products, you make one product much more expensive.

Premium: If your goal is to encourage favorable perceptions among buyer, you set a higher product price.

Hosting Plan 1
20MB
3 emails
$2.99
Hosting Plan 2
100MB
10 emails
$3.99
Hosting Plan 3
1.000MB
20 emails
+Site Builder Pro
$15.99

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