Site.pro
  • Website Builder
    • Website Builder
    • Prices
    • Website Import
    • Online Stores
    • Plugins
    • Collaboration
    • Templates
    • Languages
    • Affiliate Program
    • Examples
    • AI Website Builder
    • For Design Studios
    • We Build for You
  • Domains
  • Email
  • Learn
    • Tutorials
    • Blog
    • FAQ
    • Growth Hacking
    • For Hostings
    • Domainity
    • For Education
  • For Resellers
    • Prices
    • White Label
    • Revenue Share
    • Panels
    • How it Works
    • Mass Import
    • Our Partners
    • Reselling Examples
    • Marketing Materials
    • Documentation
    • Free Websites
  • Website Builder
    • Website BuilderEverybody can easily create a website, landing page, or e-commerce store. Easy-to-use website builder.
    • PricesSite.pro Prices: Templates 200+, Websites, Basic Builder Functions, Online Stores, Get more website builder features.
    • Website ImportTransfer your existing website from anywhere to Site.pro website builder. Website import from different website builders.
    • Online StoresSell your goods or services anywhere on the website. The Easiest Way to Build an Online Store
    • PluginsMany functions and plugins depending on geographical preferences. Plugin description.
    • CollaborationCollaborative Website Builder, Create a website with teammates in real-time in one space, Real-Time Collaboration.
    • Templates
    • Languages
    • Affiliate Program
    • Examples
    • AI Website Builder
    • For Design Studios
    • We Build for You
  • Domains
  • Email
  • Learn
    • TutorialsVideos for Beginners. Download video tutorials for free New video tutorial.
    • BlogWebsite Builder Lifehacks: Shared hosting tips. Web Design, Marketing
    • FAQHelp center. Payment Issues. Basic Tutorial. Quick search. Have questions? Enter your question here.
    • Growth HackingBoost your sales. Strategy
    • For HostingsEducation. Generate more website builder sales
    • DomainityDomainity: Domain quantity per 1000 people
    • For EducationFree Website Builder for Online and Offline Classrooms. Collaborate with students in one space or separately.
  • For ResellersWhite Label
    • PricesStart reselling. Pay for live websites. Free Websites. Join reselling program.
    • White LabelThe most popular white label tool is ideal for reselling
    • Revenue ShareWebsite Builder: Provide free website builder and earn 50% commissions
    • PanelsOne product for all platforms. Download plugin for your panel
    • How it WorksCloud or On-Premises. Recommendations for Builder Server. Requirements for builder server (On-premises only) and published websites.
    • Marketing MaterialsVideo. Mockups. Website Blocks. Marketing Materials.
    • Mass Import
    • Our Partners
    • Reselling Examples
    • Documentation
    • Free Websites
  • Register

    Register

    (Buy Domain, Create email)
    (For Hosting Companies)
    By registering, you accept our Terms of Service
    Number of Customers: 1-100
    Number of Customers: 1-100
  • Log in

    Log in

    New user? Create account
    Forgot password?
  • $
  • English

Shared Hosting Tips in Botswana

Thomas Moroba, CEO, BotsWebHost

Blog: Hosting Tips

Thomas Moroba

CEO, BotsWebHost.com

00:00 Domains, email hosting, web design
01:17 10K+ .co.bw domains
01:30 .bw extension to represent Botswana globally
02:33 Avg salary 100€/month, internet costs 40€/month
07:34 Responsive website builder is great
09:23 I could have grown better than where I am today!
09:54 Fail: not measuring crucial KPI's the right moment
13:08 Lifehack #6: Be totally different from others

Botswana is a landlocked country in Southern Africa. A country roughly the size of France, with a population of 2 million, and an internet penetration rate of 50%, Botswana is still at the beginning of the digitization process.
During his recent visit to Botswana, the Site.pro team met with Thomas Moroba, the CEO and Founder of BotsWebHost.com for a chat. Apart from being one of the leading hosting providers in the country, BotsWebHost is the first customer Site.pro had in the country, and we were curious to see how the Internet market of the country is developing.

BotsWebHost.com and Hosting in Botswana

BotsWebHost.com is a web hosting, domain name registration, email hosting, and design company located in Botswana. In the words of the CEO and founder of the company Thomas Moroba, their aim is to develop the economy of the country by helping businesses and individuals go online. One step towards this the company is taking is providing local domain registrars for free while charging for foreign registrars.

Currently, there are around 10,000 .co.bw domains registered in the country, which is the official TLD of Botswana. But the number of registered domains is much bigger: many brands prefer going with domains like .com, .org, or .net.

The company currently hosts in the USA but also looks to host locally. A local data center is coming up, and Thomas hopes they’ll start hosting in Botswana soon.

Botswana Market Specificities to Know

As with any other country and culture, the business world of Botswana comes with its specificities. Let’s start with support.

There are many languages in the country, but the two official ones are Tswana and English. These are also the two languages the company offers support in. The reason big brands are not a threat to local hosting providers is also the language: people want to have local support available in both languages, and that’s why they choose local hosters.

The country has around 50% Internet penetration rate, and the reason for it is that cable internet is expensive: salaries start at €100/month, while the cable connection costs €40/month. Most of the Internet connection available in the country is mobile.

❝
People want local support, that’s why they choose local hosters.

Pricing and Payments

When it comes to pricing, customers in Botswana prefer the best combination of price and quality and are willing to cash out a bit more to ensure that they are getting a quality service. The price of the .bw domain is around $11, and the price for the hosting is $100/year.

To pay for the service, the most commonly used method is bank transfers. Apart from that, people use ETF, as well as mobile wallets. Paypal too is finding a way through local companies. “In Botswana, it’s also a trust issue: people don’t like using credit cards directly, so our advice is to link them through PayPal,” says Thomas.

Botswana: Domainity

Statistics. Most popular domain zones

CO.BW Domain

Website builder with every domain

Hosting Tips

Articles about other countries

Website Builders and Website Import

Website builders and the website import feature are currently mostly used by designers and registrars. These companies are also taking on the responsibility of educating the audience on website builders and web presence in general. So, although website builders are not popular now, it’s coming through, in the words of Thomas.

Because a lot of people in the country only have access to the Internet through mobile, they use website builders only on mobile too, that’s why having a responsive website builder is important.

BotsWebHost.com also plans to be more educational. The company wants to educate customers not only on how to use their tools, but about the importance of web presence in general, alongside making it more accessible.

Tips and Lifehacks

During its time in the market, BotsWebHost.com has learned a few tricks that work in the hosting market. The most important ones:

1. Continuously run creative ads on Facebook and other platforms because your competitors will be doing it.
2. Keep it simple, and people will find you more effective.
3. Be totally different from others in the services, support, features, or pricing model you offer.

❝
The more you push, the more results you get.

Wrapping Up

The digital ecosystem of Botswana is still in its infancy and has a long way to go, but the start was already given. There are many dedicated companies and individuals driving the digitization of the country, and we can’t wait to see what’s in store for Botswana next.

Previous
Philippines: Shared Hosting Tips
Philippines: Shared Hosting Tips
Next
Malawi: A Glimpse into the Digital Landscape with Blena Chisenga, CEO, VirtualTechMalawi
Malawi: A Glimpse into the Digital Landscape with Blena Chisenga, CEO, VirtualTechMalawi
© Site.pro 2011. Website Builder. United States.
Contact SalesTerms of Service