Maximise Revenue: White Label Website Builder for Hosting Companies

To stay relevant in the ever-competitive market, hosting services often need to offer their customers more than just servers and domains. Neatly integrated tools for building websites greatly improve customer retention and LTV, increase activation rate, and tie customers to the hosting service.

However, not every company is able to afford to spend time and resources on creating a website builder or a CMS. The company needs a team of developers, consisting of product, marketing, sales, and support specialists — the hiring process itself will be extremely expensive.

A white label website builder is a solution that is aimed at taking weight off companies and providing them with a ready-made product.

What is White Label

In general, a white label product is developed by one company, and then branded and resold by another. White label solutions are popular in various spheres, such as banks, retail and SaaS companies, including hosting providers. Just like credit cards and physical goods can be white label, so can a website building software.

A white label website builder can be seamlessly integrated into a website hosting platform. It’s a beneficial addition that allows the rapid expansion of the range of the company's services. Beyond that, it also makes other products, such as domains, a more attractive purchase for a customer.

White Label website builder

The Risks of In-house Development

The process of developing a new website building tool not only is lengthy, but also expensive. There are many risks tied to the production of a new service when the team doesn’t have enough specialists to cover every aspect of it.

The market for website builders is already highly saturated. To stand out among well-known giants, a company needs a truly competitive product with unique upsides. And it’s not something that can be easily created in a couple of months on a limited budget. Most companies can’t afford to throw all their workforce onto a new project with little guarantee of success. In the end, a self-made website builder might turn out lacking in features that other solutions with years of history already have.

Moreover, the mentioned risks don’t take into account marketing expenses. All while a poor reception of a new product could throw shade on the main service of a hosting company, making it appear less professional or trustworthy.

The Advantages of White Label

Purchasing a White label website builder saves hosting companies both time and money. They receive a finalised and properly tested builder from a dependable developer. The company only has to invest in marketing and branding of the builder, all the technical nuances are delegated to the builder’s dev team.

The addition of a website builder is smooth. It enhances the brand of the company, expands the product line and overall leads to improved metrics and increased sales for precision.

One of the main advantages of buying a license for a ready-made website builder is getting a predictable and reliable result. There are multiple white label website building solutions on the market — making an informed decision which one to settle on isn’t easy. When choosing a White Label website builder, take these three factors into consideration:

Now, let's look what Site.pro offers compared to other White Label website builders.

Site.pro Vs Other White Label Website Builders

At a baseline, Site.pro offers a lot of flexibility when it comes to payment options, custom API and the integration of AI. Unlike other website building platforms, Site.pro has transparent pricing which gives a clear idea of what a client will pay for. The basic White label plan costs $140 a month, which includes 500 premium websites — $0.28 for a website per month. The more premium websites a White label plan includes, the lower the price per individual website.

Most White label solutions keep information about their actual pricing discreet, providing it to clients individually on request. Hence, it is difficult to make a clear comparison between different products. Still, some website builders have their pricing partially displayed. For instance, an average White Label website builder's plan costs $149/month. However, this price only includes a very limited number of websites (less than 10), every additional one will cost the hosting company at least $14/month.

The price for one premium website on another White Label solution is at least $13 higher than on Site.pro. Not to mention that Site.pro also offers a virtually unlimited number of free websites.

Learn more how Site.pro compares to other White Label solutions.

Unique features of Site.pro

Site.pro is compatible with most hosting and control panels, more details on White Label page.

Moreover, Site.pro's website builder has a wide range of features available:

Real-time collaboration interface

Client companies can include the website builder in their existing hosting plans, or create new solutions, customising the functionality of the builder for different customers.

Customisable hosting plans

Site.pro’s builder has weekly updates, and in case of emergency, our team can do hot fixes the day our clients report an issue.

Why Site.pro Makes it Easier to Compete

Unlike most website builders, Site.pro allows you to store data on your local servers, meanwhile others keep all the data in the US. Locally stored data ensures faster loading speed, lower ping, and more payment gateways available. You can use local plugins, currencies and language, as well as your own billing, not tied to the US. Additionally, local hosting is cheaper than paying for servers from the US.

Your customers will find it more comfortable to use a website builder that is adapted to their language and currency, they will feel like it was designed specifically for them. Which, in turn, translates to higher retention and LTV.

What About Customer Support?

Site.pro also provides high-quality 2-nd line support, exclusive to White Label plans. Our support team will never interact with your customers directly. Every ticket created by a customer will firstly be reviewed by you, and only then sent to our team. You will be able to review our response before sending it back to the customer.

This method ensures the hosting company’s branding consistency, minimizing the risk of a human error.

Mass Import Websites to Site.pro

If you’re already using a White label website builder, but you’re seeking a way to replace it, Site.pro offers a Mass Import option. Usually, website migration to Site.pro is free, but if your case is unique and needs a special parser, contact our sales team for additional info.

Mass migration from other website builders: WordPress, Duda, Weebly, BaseKit, Yola, Web Presence Builder, CM4all, Wix.

Conclusion

Site.pro’s White label solution is one of the most affordable and flexible among the competition. Our prices are more than 50 times lower than alternatives; however it doesn’t lead to lesser quality. Easy mass-migration, weekly updates, eager customer support — Site.pro offers everything to make implementing a website builder a comfortable experience. We care deeply for our clients and are ready to help every step on the way.

If for one reason or another White Label doesn't work for you, consider our Revenue Share program with its special benefits for hosting companies.