AAARRR, Website Builder & Shared Hosting

Manage Growth of Your Hosting Business

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The AAARRR funnel is the best tool to decompose user interaction into stages and work with every stage separately to predict, evaluate and manage growth of your hosting business.

Used metrics: Reach, CTR (Click-Through Rate), SEO (Search Engine Optimization), CPM (Cost per Mille), C0 (Conversion to Registrations), CTA (Call to Action), Activation Rate, KPI, K-factor.

Awareness

When you reach out to people with your website via different marketing channels:

  1. Landings "Website Builder" (examples), "Website Import" (our example) — pages about your website builder where you land your potential customers:
    • Reach and CTR increase as new keywords from the landing page like "create a website", "how to build a website", "website builder", "how to migrate from Wix, Weebly, Godaddy..." appear in search engines' results (due to less competition compared to keywords from hosting industry). Rankings in SEO become higher as people click more on the landing page.
  2. Google/Facebook ads, Webinars — marketing campaigns, public webinars about the website builder:
    • Reach increases as new keywords like "сollaborative website builder", "create a website", etc., banners, videos appear as paid ads in search engines, social networks, which enhances brand awareness;
    • CPM decreases, it costs cheaper as new cheaper keywords are shown in ads more.

Acquisition

When visitors are converted into leads:

  1. Landing "Website Builder" — the page about your website builder (examples):
    • C0 increases as landing page with good content about your website builder and CTA forms effectively convert visitors to leads.
  2. Landing "Website Import" — the page where website visitors can import any website to your website builder (our example):
    • C0 increases as end customers, who use different platforms and need to change the provider, can easily migrate their existing websites to your website builder without rebuilding them from scratch.
  3. Include in all Hosting Packages — the page with hosting packages where website builder is included (examples):
    • C0 increases as end customers get more value choosing your hosting packages with website builder included.
  4. Include in Reselling Packages — the page with reselling packages where website builder is included (examples):
    • C0 increases as hosting resellers get and offer more value (to end customers) by choosing your hosting packages with website builder included.
  5. Include with Domains — the page with domains where free website builder is included (examples):
    • C0 increases as it is easier to sell domain with free website builder included than only domain.
  6. Include in Main Menu — website builder section must be in the main menu:
    • C0 increases as end customers mostly tend to search services in the main menu section.

Activation

When end customers get the value and start using your product:

  1. Include in Hosting and Billing Panels — the website builder plugin should be installed on the hosting control panel and billing panel (list of integrations):
    • Activation Rate increases, the number of customers who use your services grows because they can easily find website builder and create websites (from hosting control and billing panels).
  2. Include with Domains — end customers get a free website builder when they buy a domain (examples):
    • Activation Rate increases as you motivate end customers to create a website for every domain by giving them a free website builder. Customers who access the website builder activate websites better.
  3. Customise Website Builder — end customers get the website builder that is adjusted to their needs (customisation possibilities):
    • Activation Rate increases as the number of customers who use your services grows, because they get a product relevant to their locale (e.g., the website builder in their native language with local payment methods, and local maps).
  4. Do some Marketing — inform your customers about the website builder and let them explore it:
    • Activation Rate increases as you send newsletters or private messages about the website builder, post info about the product, share best user websites each week on your social media.

Retention

When end customers constantly use your product for a long time:

  1. Include in Hosting Panel and Billing Panel — the website builder plugin should be installed on the hosting control and billing panels (list of integrations):
    • LTV increases, this helps end customers activate more services on the hosting company. It is hard to change the provider for end customers when they use many different services from the hosting company. End customers stay longer and pay more.
  2. Sell for the Longer Periods — to sell the website builder for 1-3 year period is more profitable than selling it monthly:
    • LTV increases, as typically, end users are not able to completely finish their website in the first month as they usually lack some information. End customers usually require assistance and support during the first month and resellers get money for the whole period also within the first month.

Revenue

When end customers make a purchase and become paying customers:

  1. Include in Billing Panel — the website builder plugin should be installed on the billing panel (list of integrations):
    • Paying Users increase, this helps to upsell/upgrade end customers with website builder.
    • Paying Users increases as end customers invite new users to work together in the collaborative website builder. Invited users will learn about the website builder, which means the company will get new customers.
  2. Get more Customers with Website Import — use Mass Import to migrate existing customers from other builders (mass import flow):
    • Total Income increases as you can inform end customers, who bought only domains and pointed DNS outside, about 1-click website import, which will upgrade them to hosting customers.

Referral

When end resellers recommend the product and attract new end users to the website builder:

  1. Include in Reselling Packages — make website builder a part of every reselling package, add website builder term to reselling packages description (examples):
    • K-factor increases as resellers attract new customers. The number of website builder users grows.
    • K-factor increases as end customers can invite an unlimited number of new users to the website builder with “Share access” option.
    • Share Rate increases as some end customers invite new users to the website builder. End customers are motivated to invite new users to collaborate because teamwork is the fastest way to finalise and publish websites.