How to Make Your Online Webstore Trustworthy to Customers

If your brand is planning to put up an online webstore, you know how important it is to create an excellent website experience for your visitors. Almost everyone is buying online now, which is no surprise because eCommerce has made life so much easier for consumers. With just a few clicks of a button, they can order their needs online and have it delivered to their doorstep.

However, an important part of this process is personalising your website and making sure that it aligns with your brand. A crucial step to building trust with your potential customers. Especially because cybercrime has slowly been increasing as more and more people open their webstores. Now, you may be wondering how you can make your website more trustworthy. Well then, this guide was made just for you.

User Experience

The first step in making your website more trustworthy is to make sure that it’s designed well. Visitors often heavily consider the appearance of a website, if the website looks shoddily made and if there are a lot of typos, they may come to the conclusion that the website is a scam.

Providing your website visitors with an excellent website experience is a crucial part of converting them into loyal customers. One of the things you must consider is your website’s navigation because you need to present your website to look as easy to use as possible to your customers. Aside from that, you also want to make sure that your website loads quickly and that it’s designed to be mobile-friendly.

With about 54% of the world’s web traffic coming from mobile devices, your website’s performance can play a huge role in your company’s growth. You should also keep in mind that Google considers mobile friendliness when ranking websites on its search engine.

Your website is your company’s home on the internet. You want to make sure that whoever enters your website will have a good experience because it could be the first touchpoint for your brand. So, make sure to invest in improving web design to make your brand’s digital home look more trustworthy.

Client Security

Next up, you need to make sure that your website can walk the talk. Your user’s experience is only the first step to creating a trustworthy website - the next is ensuring that your website has updated security licences and a secure payment method.

As a business owner, you should value your customers’ safety above all else. Your customers are trusting you with their personal information, so it’s crucial that you invest in your website’s security for their safety.

Digital Assets

The problem when buying items online is that you don’t get to see and feel the product before you buy it. All you can rely on are some photos and measurements that are listed on a website, but even that’s not a guarantee that you’ll be getting what you want. This is why you must try to paint a picture of your products as accurately as possible to help with customer expectations.

When you put up your webstore, make sure to use high-quality images for your assets and to try and add photos of your product in use. These small additions can help your customers visualise themselves using your product, allowing them to get a better grasp as to whether your product fits into their lifestyle or not.

You should also remember that using high-resolution photos for your website can be a sign of professionalism, which can indicate trustworthiness.

Customer Support

We all know that to keep customers, you need to do more than just the bare minimum. Establishing a nice website and providing a secure checkout facility should just be the start of your journey. Logically, the next step is providing your customers with the support they need for your products and services.

According to statistics, 52% of customers abandon their purchase if the seller has a slow response time. This is why you should invest in your customer support services.

If you’re just starting out, you don’t need to have a whole time working customer support. You can start small by creating a FAQ page, publishing your hotlines and emails on your website, and setting up your automated chat responses. Putting up these customer support solutions can ensure that your customers can easily get a hold of you should they need you.

Remember that different customer support channels will have different turnaround times. Customers will usually expect emails to be returned within 48 hours, while chat support should respond within the day if the query was asked during working hours. However, if you’re starting to feel overwhelmed due to the sheer volume of messages or emails, you may want to utilise different technologies that can help improve customer interaction to help you stay on top of your correspondence.

Social Proof

Another thing you can put on your website to make it more trustworthy is social proof. This is simply publishing real reviews on your website to bolster your company’s reputation.

If you offer services to clients, you can publish real reviews from these people or display their logos on your website under “companies that we’ve worked with.” Some online webstores also display ranking and reviews on their product pages from verified buyers. Adding either or both options to your website can make your brand and your products look trustworthy to clients.

Data Privacy

For clients who want to keep their information private, they take special consideration of a website’s data privacy practice. Data privacy includes informing each website visitor about the data privacy practices of each website as well as informing them up to how long a customer’s data will be stored before it is deleted.

Community Engagement

Digital entrepreneurs know that a trustworthy online webstore is just one part of the process. To make a webstore look legitimate and to drive sales, you’ll need to utilise other channels like social media to interact with your client.

Let’s face it, websites aren’t built for real-time interactions with clients. This is why you should maximise your email newsletters and social media channels to foster a relationship with your clients. Having organic interactions on social media can help solidify your brand’s trustworthiness and it can also show your clients that real people are replying to them from behind the screen.

Feedback

Customer feedback plays such a crucial role in your business because it can help you improve your website, services, and products while staying ahead of the competition. So, make sure to reach out to your clients and ask for any feedback they may have with your company.

More importantly, make sure to apply any feedback that you receive and show your customers that you take their comments seriously.

Building a Better Website for Your Clients with Site.pro

Building a better website hinges on you prioritising your customer’s experience. It’s more than just about what your customers see, it’s also about what they experience. This is why you need to make sure that you’re building a website that will provide your clients with a seamless experience. A website that’s easy to navigate and puts user experience at the top of its priorities. However, this may not be easy to execute.

Creating a website can be hard especially if you and your team aren’t working together in real time. This is why Site.pro came up with a platform where you can easily collaborate for a quicker website-building process.

Sign up with us today and speed up the process of building a more trustworthy website for your customers.