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Your strategy should depend on business traditions in your country and your business goals. Site Builder is a tool that has to be used properly, otherwise it becomes worth nothing.
Make your own strategy and decide what you are looking for:
Most popular pricing strategies:
1. Decoy Pricing:
If your goal is to move people to more expensive plan, you should use Site Builder as a decoy.
If your goal is to get the customer now and later sell them other services or higher plans.
3. High-low pricing:
If you goal is to sell more for the short period of time.
4. Loss Leader:
If your goal is to attract the customer and lead the customer into buying products with higher marked-up prices, not to sell the cheapest. Show the value of your services.
5. Premium decoy pricing. Premium pricing:
Premium decoy: If your goal is to boost sales of other lower priced products, you make one product much more expensive.
Premium: If your goal is to encourage favorable perceptions among buyer, you set a higher product price.