In September 2025, Site.pro’s team took part in the Domain Summit in London. During the event, we shared experiences with Frederick Schiwek of Hosting.de, who gave valuable insights regarding web hosting panel development.
CEOs of both hosting companies and website builders face a difficult decision: whether to develop their own hosting panel or resort to commercial panels. The choice of a management system has a drastic impact on the business’s growth and on customer satisfaction.
Popular commercial solutions include panels such as WHMCS, Blesta, Hostbill, and Upmind. But what is better for the business: using one of the options mentioned above, or creating a custom solution?
Developing a custom panel gives hosting companies full control over its functions. The panel can be optimised for specific business processes, with no limitations imposed by third-party developers. Complete control also leads to high security—since all the data is processed and stored in-house, the team can immediately take action in case of an emergency and neutralise any security vulnerability on the spot. It is also easier to follow specific data protection regulations when your company is responsible for the product.
Flexibility and features comparison of two types of panels
Moreover, developers can customise the panel however they want—setting up seamless connections to internal systems, including CRM, ERP, and customer support. The in-house panel also allows more room for future improvement.
As a product created by the hosting company itself, it does not come with any licence fees. Not only does this save money in the long term, it also allows the business to scale and grow more effectively, as in-house panels are not subject to licence restrictions. In this way, in-house panels become a competitive advantage for the business—a unique product optimised for the best customer experience.
Still, in-house development has its own practical issues that need to be taken into consideration. The most obvious is the high cost that comes with developing a brand-new hosting panel. Creating a product from scratch requires significant investments in both time and resources. The process itself can take multiple years until the panel is finalised and ready for use. And even once it is finished, it requires proper maintenance and infrastructure. The responsibility for security, testing, and quality also lies on the shoulders of the development team.
Time comparison: in-house panels (months) vs. WHMCS (days). Source: Frederick Schiwek's presentation for Domain Summit 2025
| Customisation | Market entry | Functionality | Scalability | Cost | |
|---|---|---|---|---|---|
| In-house | Unlimited | Slow | Need development | High | Unpredictable |
| Commercial | Limited | Fast | Ready to use | Low | Predictable |
Commercial SaaS panels are ready for installation and use upon purchase. The initial investment is low, and returns are quick. Costs are predictable from the start, with a monthly or annual licence fee based on the number of the company’s customers. This allows for fast market entry, as all core functions are available and configuration does not require programming.
Overall, domain and customer management are much easier on commercial panels, simply because these products have been in development for years. Much of their functionality has already been extensively tested, and their systems are mature and reliable. Commercial panels also often come with built-in billing from the start, whereas in-house development of such features is complex and expensive.
The development of hosting panels in-house is complex, expensive, and carries significant risks. Aside from the panel itself, companies have to set up a support system, create and maintain documentation, and plan and test every feature of the product. When an important member of the team leaves, the product is affected. Meanwhile, commercial solutions have established communities, forums, and integrations with payment gateways, registrars, and more.
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Ecosystem comparidson: development effort vs. available integrations. Source: Frederick Schiwek's presentation for Domain Summit 2025
The short answer is yes—but there are nuances to consider. Your decision should be based first and foremost on the goals, budget, and resources of your company.
Key decision factors:
Choosing between an in-house panel and a commercial solution is ultimately a strategic decision that depends on a company’s size, resources, and long-term goals. Commercial panels offer speed, affordability, and reliability, while in-house solutions can prove to be a worthwhile investment with a competitive advantage over other options.
There is no one-size-fits-all answer—what matters most is aligning the choice of hosting panel with your business objectives, technical capabilities, and vision for the future.
